Message from the CEO
A small, senior team that turns data into decisions.
We started Roots Data because too many good decisions were being made on bad data, and too much good data was going unused. Today we help organisations build the software, analytics and strategy to change that.
Our mission
Evidence at the root of every decision.
We work with leadership teams in logistics, finance, health and the public sector who need to move faster without guessing. Our engineers, analysts and consultants work as one team, so the strategy we recommend is one we can build, and the software we build answers the questions that matter.
Every engagement starts with agreed success measures and ends with a report against them. If we can’t measure it, we say so.
120+
Projects delivered
10 yrs
Building with data
8
Sectors served
95%
Clients who return
What we value
How we work with clients.
Evidence over opinion
We recommend what the data supports, and we say so when it doesn’t.
Build to be owned
Everything we deliver is documented and handed over so your team can run it.
Small, senior teams
The people who scope your project are the people who deliver it.
Outcomes, measured
Every engagement starts with agreed success measures and ends with a report against them.
Team
The people behind the work.
- RD
Team member
Managing Director
- RD
Team member
Head of Engineering
- RD
Team member
Head of Analytics
- RD
Team member
Principal Consultant
The RD family
Part of RD Analytica.
Roots Data is the software, analytics and consulting arm of the RD Analytica family. RD Analytica focuses on live public-discourse intelligence; together we cover the full journey from signal to decision to delivery.
Start a project
Let’s talk about your data.
Tell us what you’re trying to decide or build. We’ll come back within two working days with a clear, no-obligation next step.