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Roots Data

Writing

Notes from the work.

Practical writing on data, software and the decisions they are meant to support. Written from live engagements, not from a content calendar.

Strategy6 min

Why most data projects stall in month three

The pattern is remarkably consistent. It is rarely a technology problem, and the fix is usually cheaper than the next platform purchase.

Analytics5 min

Spreadsheets are not the enemy — undocumented spreadsheets are

Every growing organisation runs on them. The question is not whether your team uses spreadsheets, but whether anyone can reconstruct how a number was produced.

Analytics7 min

Are you buying a dashboard, or are you buying a decision?

Most dashboard projects fail because they start with available data instead of the decision it needs to support. A short exercise that reverses the order.

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Let’s talk about your data.

Tell us what you’re trying to decide or build. We’ll come back within two working days with a clear, no-obligation next step.

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